According to the post " While social media-and its applications within the enterprise-have arrived, most businesses still don't know what to do with the new tools.
According to a Harvard Business Review Analytics Services report " The New Conversation: Taking Social Media from Talk to Action," 79 percent of companies are either using or planning to use social media channels, but only 12 percent believe they are using them effectively.
One reason why, according to the report: a lack of understanding and education at the C-suite level. That's something that a growing number of colleges, universities and businesses are hoping to fix.
College Students Need an Education in Social Business
"You talk to students, and a lot of them think they know all about social media," says William Ward, social media professor at Syracuse University's S.I. Newhouse School of Public Communications.
"But then you ask them, 'Are you integrating content across multiple platforms? Are you doing analytics to see how effective your community is? Are you using lists on Twitter or circles on Google+ to organize your groups?' And the answer is no," he says. "Social media is more than just having a Facebook or Twitter account, and that's what we're trying to teach them."
Last year, Newhouse became the first institution to partner with social media management company HootSuite, teaming up to pilot a new social media education and certification service called HootSuite University.
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