According to a post - Adopting social media marketing strategy in your business is one of the best tactics to improve your business. Also, marketing professionals world-wide focus on social marketing this year. In addition, 80% of them said they planned to use social media data in their broader marketing efforts and they also think social marketing can drive business campaigns effectively.
Majority of e-Marketers are focusing on Customer Acquisition via social media marketing in 2013 says latest e-Marketing report. The report is based upon the complete study of e-Marketing (Email, SMS and Social Media) in India.
The report is from Octane Research, “Spark the Surge: India e-Marketing Outlook 2013”, which says that marketers in India are more focused on engaging customers through content and techniques. When the respondents were asked about their digital spending this year – social media marketing gained top positions in their list of choice.
The survey was crunched by getting great thoughts, insights and inputs from over 500 top marketers in India representing leading companies across industry verticals. For complete article see here
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