Monday, September 23, 2013
Sunday, September 22, 2013
Tuesday, August 27, 2013
Social Media For Writers
Getting started with something new is always the hardest part. I’m going to share tips with you on the very basics of social media that writers will need to start building a social media platform to sell their books. As with any new habit, working it into your schedule and making it a priority are important. Investing the time on your social media now will benefit you in the long run for your book sales.
Why do you need an author platform?
• Connect with readers
• Build an audience for your books
• Meet other writers and network
• Start building your email list
Authors need to build a social media platform but also balance the time that they need to write therefore making wise choices is essential for success.
Remember that writing is only part of your job as an author, you need to be able to market your book. Social media marketing is a great way to do it.
Full article on Peg Fitzpatrick
Friday, April 12, 2013
Social Media can Impact Electoral Outcomes
According to the post, The Thane parliamentary constituency has 1.8 million registered voters. Of them, 7,50,000 exercised their franchise in 2009. Sanjeev Ganesh Naik of the NCP won the seat by a margin of 49,000 votes over his nearest rival. As he prepares to face the voters again, he will find that almost 10 times the number of voters who made a difference between his victory and defeat are now on social media. In his constituency, 4,19,000 people use Facebook. Will they allow the NCP to retain its edge, or exposed to newer forms of political communication, will they swing the other way?
A study, a copy of which is with The Hindu, has, for the first time, shown how social media can affect the results of the next Lok Sabha elections. Conducted by the IRIS Knowledge Foundation and the Internet and Mobile Association of India, the research claims that results in over 150 constituencies could be decided by ‘Facebook users, making them the newest vote-bank with the power to shape Indian politics.’
Adopting a ‘straightforward’ methodology, the research assessed the number of Facebook users in all Lok Sabha constituencies. It then measured the margin of victory in these seats. There are 160 ‘high-impact constituencies’ where the number of Facebook users exceeds the margin of victory in the last election, or constitutes 10 per cent or more of the voting population.
In 67 other ‘medium-impact constituencies’, Facebook users comprise over 5 per cent of voters. Politicians here, the study says, ‘cannot afford to ignore social media.’
The caveats
Admitting that the ‘approach may seem simple to the point of being simplistic,’ it lists out the caveats. It does not factor in whether the social media users in each constituency are active. It does not examine other factors like ‘anti-incumbency or political realignments.’ And while Facebook may be a common medium, those using it are a heterogeneous lot.
However, researchers say their limited objective is to assess the ‘clout of the social media … and if Facebook users will have an impact, if they so choose.’
The study shows that 75 of the 206 seats won by the Congress and 43 of the 144 seats where it finished second are in the high-impact constituencies.
For the BJP, this is true for 44 of the 116 seats it won and 50 of the 110 seats where it came second.One-third of the seats the leading parties won earlier could thus be affected depending on the preferences of social media users. “A well thought-out social media will not only be about retaining previously won seats, but also wresting new ones.”
The study reveals that social media use now extends to small towns, and will allow candidates to communicate with voters even as polling is on unlike traditional campaigning, which stops 48 hours in advance.
Sunday, April 7, 2013
Saturday, April 6, 2013
Certified Social Media Professionals: Need of the Hour
Hannah Clark shares an interesting post on growing importance Social Media in business world and as a consequence the need for certified professionals in social media domain.
Social media has worked its way into homes, and now businesses around the world. Not only are teenagers tweeting daily, but huge corporations in regulated industries are sending out information about their business over social media sites such as Twitter, LinkedIn, Google+ and Facebook. As social media is constantly evolving, businesses have been continually trying to develop along with it. Many feel that although they are using social, they may not be using it effectively due to absence of understanding and instruction.
But every problem has a solution. Equipping social media users to function in an ever-expanding digital and socially-savvy atmosphere may be part of this. Universities, businesses and individuals worldwide have begun embracing social media certification programs, such as HootSuite University. Universities have partnered with HootSuite University to ensure that enrolled students learn the skills that today’s careers require. For complete reading see here
Social Media catches Indian Marketers
According to a post - Adopting social media marketing strategy in your business is one of the best tactics to improve your business. Also, marketing professionals world-wide focus on social marketing this year. In addition, 80% of them said they planned to use social media data in their broader marketing efforts and they also think social marketing can drive business campaigns effectively.
Majority of e-Marketers are focusing on Customer Acquisition via social media marketing in 2013 says latest e-Marketing report. The report is based upon the complete study of e-Marketing (Email, SMS and Social Media) in India.
The report is from Octane Research, “Spark the Surge: India e-Marketing Outlook 2013”, which says that marketers in India are more focused on engaging customers through content and techniques. When the respondents were asked about their digital spending this year – social media marketing gained top positions in their list of choice.
The survey was crunched by getting great thoughts, insights and inputs from over 500 top marketers in India representing leading companies across industry verticals. For complete article see here
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